Archive for the ‘Internet Marketing’ Category
Friday, July 24th, 2009
You see it everywhere on-line, we all do.
A business has an amazing product, incredibly well written sales copy and a killer position on the search engines, but something about the website appears to be incomplete, almost shady if you will.
Why? Because often websites lack credibility!
And I bring this up because while most of the posts here at The Copywriting Store are focused on crafting good copy and a good message, it’s all for nothing if your target audience doesn’t feel you’re a credible source.
Tags: credible business , customer benefits , Gary Halbert , marketing Internet Marketing , marketing | View comments
Friday, February 20th, 2009
Session 7: Paulette Ensign, How to Promote Your Business with Tips Booklets, Expand Your Product Line and Customer Base
1. Paulette has sold millions of her tips booklet w/o ever spending 1 penny on advertising WOW!
Posted in Internet Marketing , Paulette Ensign , online marketing | View comments
Thursday, February 19th, 2009
Session 6: Sydni Craig-Hart, Four Simple Steps to Information Products That Make You Money
Your target market has more than one problem — has many problems
Use lower prices products as lead generators
Use PostItNotes to document your system – becomes Table of Contents and chapters of your product
Look at yourself not w/professional title but as a PROBLEM SOLVER
Step 1 for creating info product that sells: identify market
Information products trump the ‘trading dollars for services’ model
An information product is a packaged learning system
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
Posted in Internet Marketing , Sydni Craig-Hart , identify market , information marketing , information products , online marketing | View comments
Tuesday, February 17th, 2009
Session 5: Denise Wakeman, Boost Your Biz with a Blog: It’s Not an Option Anymore! How to Build a Professional Blog that Turns Prospects into Clients…
Posted in Denise Wakeman , Internet Marketing , blog , blog instruction , online marketing | View comments
Friday, February 13th, 2009
Session 4: Kathryn Hendershot-Hurd, Woo Clients and Customers and Win Big on the Web with Blogs
The eye reacts differently to content on a screen than on a print page
Easier to post what’s going on inside your head than to post what’s going on in your customer’s head- but don’t!
Content for content’s sake won’t build your business
Your personal stuff belongs on your personal blog, not on biz blog
Create composite customers, know who they are, where they live, what they need
Blog mindset = zen = channeling your customer
GDP = Goals Desires Problems = reasons people buy
Achieve a goal, satisfy a desire or solve a problem — that’s why people are buying
Don’t use your business blog as a form of your personal therapy
Your content should show & remind people why they should do business with you
Marketing takes 8 touches to make connection — that’s why RSS so valuable
The more content you have, the more opportunity you have [AMEN!]
Even if you post 1 new blog entry each week, you have 52 new pieces of content at year-end
Get a blogging schedule and stick to it
No ‘magic sauce’ in blogs — just easy, instant, real content
So much easier to create a blog post than anything else content- and web-related
Web about communication and content is the way you communicate
Content still is the way to winning big on the Web
As easy to change the look of your blog as it is to change the outfit UR wearing
Still many small biz owners who aren’t clear on what a blog is
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
Posted in Internet Marketing , Kathryn Hendershot-Hurd , allison nazarian , content management , online marketing | View comments
Tuesday, February 10th, 2009
Session 2: MaryPat Kavanaugh, The Queen of Connections
Social Media — each site has its own game, like a playground w/different rules
Re-purpose same content into: Audio, video & transcript — appeals to all types of learners
Share, share and share and it will come back to you
Create good profile to attract good people
When you are attracting the right people in social media/networking, you are repelling the wrong people
If you’re not clear about what you’re doing/looking for, social media will be a distraction
Your target JV partners are your Target Peers, not your Target Market
Be very clear about the type of people you want to connect with
Facebook = Your own internal search engine – you can connect w/anyone you want to connect with
Facebook best place to start to build your business
Blogs #1, YouTube close 2nd as social networking platforms per Google/Alexa
KLT Factor: We do business with those we Know Like & Trust
Social networking allows us to build relationships at warp speed
Community: As humans, we want to feel part of something
Social media: connections + information
Web 2.0 is the conversational component of the Internet
Win-win-win — for you, for me and for our collective audience
Common denominator in success = relationships
Learn more about MaryPat Kavanaugh at here.
Posted in Internet Marketing , MaryPat Kavanaugh , allison nazarian , networking , online marketing , online networking , social media , social network | View comments
Tuesday, February 10th, 2009
Session 1: Dave Evans, Author of Social Media Marketing An Hour A Day
Amazing example of integration of social media into marketing is The Brooklyn Musuem
Listening is for everyone, we can all be better listeners
Make sure social media is OK in your industry — regulatory issues matter!
When starting social media program, look @ biz objectives & audience. Sounds obvious, but many overlook this
When starting social media program, determine if you can handle someone who doesn’t like you
Look at all social media measurement platforms/techniques & find what makes sense for you
Your gut as a marketer is hugely powerful
Social media is “really really measurable”
In terms of metrics, Social Media IS very measurable,
Game changer for social media = Consideration Phase
To start in social media: Just start by listening
Social media is more realistic, viewing our attention as limited resource
Tradional media = interruptions, Social media = conversation, Do they work together?
Social media +marketing: mutually exclusive? No
Better term: Social Media-based Marketing
Is there a key to getting social media right? Yes: Disclosure & Transparency
Coming out of the purchase funnel is an actual experience that drives a conversation
Learn more about Dave Evans at http://www.ReadThis.com
Don’t miss out on this amazing teleseminar.
Posted in Dave Evans , Internet Marketing , allison nazarian , online marketing , social media , social network | View comments
Thursday, February 5th, 2009
If you could ask a top Internet Marketing expert any question, what would it be?
Personally I want to know how to incorporate online video marketing into my current marketing plan. And that is why I have enlisted the assistance of Jay Estis. Jay is an online video master who has aided countless businesses in enhancing their brand and increasing their visibility with internet video marketing.
Posted in Internet Marketing , Jack Bastide , Jay Estis , Kathleen Gage , Willie Crawford , allison nazarian , online marketing , online marketing training | View comments
