Session 4: Kathryn Hendershot-Hurd, Woo Clients and Customers and Win Big on the Web with Blogs

• The eye reacts differently to content on a screen than on a print page
• Easier to post what’s going on inside your head than to post what’s going on in your customer’s head- but don’t!
• Content for content’s sake won’t build your business
• Your personal stuff belongs on your personal blog, not on biz blog
• Create composite customers, know who they are, where they live, what they need
• Blog mindset = zen = channeling your customer
• GDP = Goals Desires Problems = reasons people buy
• Achieve a goal, satisfy a desire or solve a problem — that’s why people are buying
• Don’t use your business blog as a form of your personal therapy
• Your content should show & remind people why they should do business with you
• Marketing takes 8 touches to make connection — that’s why RSS so valuable
• The more content you have, the more opportunity you have [AMEN!]
• Even if you post 1 new blog entry each week, you have 52 new pieces of content at year-end
• Get a blogging schedule and stick to it
• No ‘magic sauce’ in blogs — just easy, instant, real content
• So much easier to create a blog post than anything else content- and web-related
• Web about communication and content is the way you communicate
• Content still is the way to winning big on the Web
• As easy to change the look of your blog as it is to change the outfit UR wearing
• Still many small biz owners who aren’t clear on what a blog is

(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)