An optimized press release is an invaluable promotional tool for a business today. Optimized press releases use targeted keywords (see my recent post for tips on generating keywords) and hyperlinks to increase traffic to your website, get you higher ranking in search engines and get better exposure.

Before you start writing

When you are writing an optimized press release, ask yourself these questions first:

• How does this release work with my company’s current search optimization and search marketing strategies?