Low-budget Marketing | The Copywriting Store

Archive for the ‘low-budget marketing’ Category

An easy checklist for determining whether a marketing vehicle is suitable for your campaign

Wednesday, December 24th, 2008

 Exposure. Look at what kind of exposure you are looking for and how a particular vehicle can get you that exposure. For instance, a website or a blog is open, accessible and available to anyone, anywhere, any time, 24/7/365.

 Suitability. Is this means of marketing actually suitable to your target market’s needs and habits? And for that matter, is it suitable for the image and message you are aiming for?

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Posted in Internet Marketing, content marketing, features and benefits in marketing, low-budget marketing | Comments

Give Your Client A Reason to Buy Now, E-mail Marketing (Part 2 of 2)

Wednesday, August 6th, 2008

One of the many benefits of e-mail marketing is the ability to put your product or service in front of a targeted group of prospects, hopefully prompting them to buy now as opposed to later (or “some day”).

E-mail advertising is also less expensive and better for than environment when compared to paper advertising; it also increases your potential for web traffic by putting them just one click away. Another bonus, unlike a printed brochure or newsletter, is that with e-mails, you have the opportunity to edit, change and customize the copy even after the campaign has started.

A few elements that should be given considerable thought prior to implementing your e-mail marketing campaign:

1) The subject line, it is the MOST important part of the message. It needs to be exciting and energetic, as well as specific and truthful. A dull or misleading subject line will land your marketing efforts in the virtual trash bin.

2) Images can tell a very meaningful story. Most of your potential clients are busy and likely will just skim the copy of your marketing material unless something catches their attention and compels them continue reading. An image is a great way to grab attention and increase the likelihood of your copy actually getting read.

3) It doesn’t matter how great your product or service is, or how well your marketing copy is written; customers will only buy from you if it is something they need. Since an e-mail campaign can be targeted, keep it that way so you are not flooding all your prospects with the same marketing regardless of their needs or wants.

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Posted in Internet Marketing, e-marketing, low-budget marketing, marketing | Comments

Give Your Client A Reason to Buy Now, E-mail Marketing (Part 1 of 2)

Tuesday, August 5th, 2008

Are you as addicted to e-mail as I am?

I know I am not alone when I say one thing I feel lost without is access to my e-mail. Even if you don’t personally feel like an e-mail addict, you have to admit that a good portion of the population is constantly checking their e-mail.

This is an important bit of information to consider, especially when planning your marketing strategy. E-mail can (and in many cases should) be one of the most powerful elements of your marketing. With e-mail you can link potential customers directly to your product or service offering, as well as your website.

By incorporating an e-mail campaign into your marketing strategy, you can focus on a particular product or service and put it in front of a specific group of customers. You can alert them to a big sale or promotion, a new product release, or to an upcoming event; possibly prompting them to buy now instead of later.

Permanent link to this post (165 words, 1 image, estimated 40 secs reading time)

Posted in Internet Marketing, e-marketing, low-budget marketing, marketing | Comments

Is there a secret to online marketing?

Monday, July 7th, 2008

The answer is no.

If you are looking for a secret or a “get it done quick” plan to a successful on-line marketing campaign, you won’t find one. Online marketing is marketing, and like all effective and successful marketing campaigns they have to be clearly defined and well thought out.

Although online marketing can be less expensive and launched a bit quicker than a print campaign, it still requires the same time and efforts to be effective.

A few factors to consider that are essential to every marketing campaign:

1. Relationship building and letting customers know you. Whether it is online or in print, customers need to know about your product or service. Make sure your descriptions are informative; to the point and that there is a sufficient amount of copy that answers the questions your potential customer might ask. Don’t leave them wondering.

2. Offer value to your customer. You don’t have to be the least expensive, but you do have to offer the most value for their money. This needs to incorporated and translated into your marketing copy.

3. Use incentives in your marketing. Customers love to receive coupons, discounts and free gifts. Let them know what they will get.

4. Keep in touch. A successful marketing campaign has to have follow-up with past clients. It is always easier to get return business from happy customers than finding a new one. Not to mention the referrals that could come by reminding past clients how great of a product or service you have.

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Posted in Internet Marketing, low-budget marketing, marketing, online marketing, small business marketing | Comments

Is your marketing effective? Find out for sure in this no-charge teleseminar

Thursday, May 29th, 2008

How well do you explain to potential clients and customers YOUR product or service?

SOME BAD NEWS:

If your target market doesn’t understand your message, they will not buy from you and will never become your customer. Plain and simple!

SOME GOOD NEWS:

I have an exciting and FREE opportunity for you. On Thursday, June 5th, from 12 Noon to 1PM EST, I will be hosting a free teleseminar, From Marketing Limbo to Marketing ‘Aha!’ It is geared specifically toward business professionals (such as entrepreneurs, coaches, consultants and VAs) who write their own copy.

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Posted in information marketing, low-budget marketing, teleseminar | Comments

Web Presence – Do You Have It? (Part 1 of 2)

Thursday, May 8th, 2008

If you do not have a web presence for your business and feel like you are missing opportunities because of it, YOU ARE ABSOLUTELY RIGHT!

• A website allows you to extend your business hours. Imagine being able to keep your “OPEN” sign up 24 hours a day without having to be “in” or paying someone to be “in.” You don’t want to be closed when your competition is open.