Hope you are doing well – happy, successful and at peace.
You may have noticed that my weekly e-newsletters and regular e-mails have…..well, disappeared. Earlier this year, I made a deliberate decision to stop creating more content until I looked closer at my business, at my wonderful clients and at great people like you who are members of my e-mail list.
I have asked many of you – as well as myself – questions like:
Do you ever wonder where an idea starts and how some grow while others never take root and die a fast (or slow) death?
Even if you think you have the greatest idea (or greatest product or service for that matter), it means nothing unless its intended audience thinks the same.
As consultants, coaches, authors, or entrepreneurs, we are all in the same boat. We understand that having a clear and effective action plan for how to use social media can truly make the difference in gaining effective clients and contracts for our business.
I can tell you from my first-hand experience that Twitter can be and is a transformational tool for your business. I have made more connections and built more relationships in a very short time through Twitter than I would have through years of the “old-school” means of networking.
And I think it is very important to note that not all of these connections resulted in an immediate paying client.
Tomorrow is September 1st and the “back to school” messages are everywhere. Here in Florida, many of the schools resume in mid-August, so my kids have been back in the groove for a couple of weeks now. And the homework they have been brining home looks very much like it did last Spring; similar exercises, math problems etc. Their teachers have them going back to the basics, re-doing, re-reading, so that they can refresh their skills and further develop them.
There is no room in marketing copy for words like may, maybe, hope, wish, try, could and perhaps.
Why? Because words like that sell possibilities and people don’t buy possibilities.
It is therefore essential to ensure that your marketing copy is written affirmatively.
Whether it is a sales page, video script or on-line brochure, your potential customer needs to be informed of the benefits. They want to KNOW with CONFIDENCE and TRUST that your product or service is going to work for them. And it is your job as the copywriter to instill this confidence in them, to compel them to pull out their credit card and buy.
I recently wrote a guest blog for UnderstandingMarketing.com and wanted to share it here at The Copywriting Store.
So please take a look at Psst….What’s Your Tagline?
I’d love to hear your thoughts, questions and comments.
You see it everywhere on-line, we all do.
A business has an amazing product, incredibly well written sales copy and a killer position on the search engines, but something about the website appears to be incomplete, almost shady if you will.
Why? Because often websites lack credibility!
And I bring this up because while most of the posts here at The Copywriting Store are focused on crafting good copy and a good message, it’s all for nothing if your target audience doesn’t feel you’re a credible source.
Time management and a lack of fresh ideas can make it challenging to continuously churn out new content. But if you have a blog, you could simply repurpose one blog post to serve various business needs.
Article marketing
You can repurpose blog posts for article marketing purposes. Just freshen the content by adding more detailed information so that it is 400 to 500 words. Make sure the content is properly optimized and submit it to the directories.
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The Wall Street Journal
INC Magazine
WomenEntrepreneur.com
Christian Science Monitor
Fortune Small Business
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