Archive for the ‘marketing research’ Category

Keeping your copy active

Wednesday, September 30th, 2009

Over the last two weeks, I have emphasized the importance of focusing on your target marketing, what they have for hot buttons and pain points and how your copy needs to be centered on the solutions they need.

So once you have gone through the pre-writing process (with thorough research) and you embark on the act of writing marketing copy, I have a tip for you. It involves passive and active sentence structure, something you likely haven’t even given a thought.

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Posted in business writing, copywriting, copywriting for marketing, copywriting with commands, email marketing campaign, grammar tips, marketing copy, marketing research, online marketing | Comments

Understanding the Difference between Features and Benefits

Wednesday, December 10th, 2008

Distinguishing the difference between features and benefits can be a challenge for many business owners and do-it-yourself copywriters and marketers.

But understanding the differences could drastically increase your sales. The features describes your product or service, while the benefits describes how the product or service can help your customers solve a problem.

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Posted in allison nazarian, copywriting for marketing, features and benefits in marketing, marketing copy, marketing research | Comments

How to get your hands on a dose of marketing perspective?

Friday, June 27th, 2008

Here are my commandments on how to keep your eye on the big picture even as you are so focused on your own slice of the business world:

» Read, read, read. When it comes to your market, your industry and what you know, there is no such thing as too much information, too much knowledge.

» Know thy audience and know thy competitors. “Nuff said.

» Don’t be 24/7/365. Take time, schedule it if you need to, to focus on something not related to your business.

» Keep it humble. Don’t assume, talk to others, ask questions and always be prepared to change your mind and your plan.

» Be real. You’re important and what you do is important but there’s a whole world of important people and businesses and causes out there.
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Posted in information marketing, marketing, marketing research, small business marketing | Comments

Are You Choosing the Right Marketing Vehicle?

Tuesday, April 15th, 2008

You have a limited budget and can’t do everything you want to do marketing-wise. Sound familiar? How do you know what marketing vehicle to choose?

How do you know whether you should be writing a brochure, a webpage or something else?

Take some time to figure out the following:

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Posted in low-budget marketing, marketing, marketing research | Comments

Can you take a minute to give your opinion?

Tuesday, December 18th, 2007

Please e-mail us at newsletter-at- getitinwriting.biz and share your insight and experience on the following:

  1. What challenges do you face when it comes to marketing your business or the company you work for?
  2. If you could snap your fingers and have a magic marketing formula or even a marketing reference guide nearby, what kind of information would be valuable to you?

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Posted in low-budget marketing, marketing research, marketing survey | Comments

Wanted: Relevant content updated regularly!

Sunday, July 15th, 2007

I recently read an interesting research brief put out by the Center for Media Research that is basically saying that while the need for and consumption levels of new, relevant and real content is expected to increase exponentially over the next few years, the sources for and production of this content is not expected to increase at a similar pace.

In other words: the need for content is increasing like crazy but the production of this content is not increasing like crazy. So…the demand for copywriters, marketers and others who produce content (written, audio, video, etc.) will continue to increase signficantly into the forseeable future.

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Posted in Internet Marketing, e-marketing, marketing research, web content | Comments