What’s Your Offer?
You may be writing about the best product or service you’ve ever heard of, but your reader only wants one question answered: What’s in it for me?
That’s why some of the most effective marketing copy makes your reader an offer. It’s your job as a copywriter to make it sound like a valuable offer, and to do that, you have to be able to present the value in a compelling way.
In the last few posts we discussed the use of action words and perfect headlines in your copywriting.
You know, action oriented, not BORING copywriting.
And in my opinion, John Carlton couldn’t have said it better.
I would love to hear your thoughts.
Learning to use persuasive techniques in your copywriting will help you convince your readers to see the benefits of buying your product or service. It’s not about manipulation. Your copy should convince them to purchase from you by making an offer they can’t refuse. Create a win-win situation. Here are a few techniques you can use:
Address any objections
Your copy has to be able to attract and hold the attention of your target audience in order for it to serve its purpose. Online users are constantly searching for information, and your job is to keep your readers from leaving your website and finding another one.
You only have about seven seconds to capture a visitor’s interest when they come to your website. Within those seven seconds they need to find you trustworthy, want to read your content,
And share their email information so you can begin building relationships. It’s not easy, but it can be done.
When you are writing marketing material, the right call to action can make all the difference.
No matter what you are selling, your call to action should be as specific as possible and written for your audience. Your goal is to motivate them to buy what you’re selling.
Know what you want them to do
You have to know what you want your customers to do to get the results you expect. Do you want them to download a free report? Buy something? Visit your website? Make sure that your intentions are clear.
There are plenty of “hypers” out there selling a “miracle” pill, weight-loss machine, slicer/dicer, you name it.
But just take the time to look closely at the next 20 or so ads, articles and web pages you see and you’ll very likely realize that most companies play it safe in terms of promising vs. over-promising.
Why? Simply because the smart and successful organizations want your business and your repeat business – and they want you to tell your friends to do business with them as well.
This morning in my newsletter I spoke about how we naturally pay close attention to developing, tweaking and closely following our marketing plans. You know, if you fail to plan, you plan to fail?
Sounds like a simple approach, right? Maybe someone (a parent or teacher, perhaps) gave you similar advice years ago.
In marketing and with your copywriting, this is also very powerful advice. Why pretend to be something you’re not, or confuse your market so much they don’t know who you are or try too hard to be like everyone else?
Here are some tips to do what you say and say what you mean in your marketing:
New Release
Get Your Copy Today
Includes: (2) Bonuses
valued at $100
8 Copywriting Secrets
Guaranteed To Grow Your Business + bonus e-newsletter
We will NEVER rent, sell or trade your name and e-mail address. Guaranteed!
The Wall Street Journal
INC Magazine
WomenEntrepreneur.com
Christian Science Monitor
Fortune Small Business
You are currently browsing the archives for the marketing category.