Archive for the ‘potential customers’ Category

Is Your Marketing Copy Transparent?

Tuesday, July 29th, 2008

I just came across a quote that I haven’t seen or heard in a while. It was said by the late copywriter, Gene Schwartz, who is remembered and regarded very highly in the writing community:

“You want the person to look through the copy like they’re looking through the glass in a showcase.”

I wanted to share this with you because I believe quotes like this one keep me on target. They remind me of how effective marketing copy should be written.

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Posted in ad copy, copywriting, creative writing, marketing, potential customers | Comments

Establishing Credibility, A Must In On-line Marketing

Saturday, July 12th, 2008

Even with the best product, incredibly well written web copy and a killer position on the search engines, your competitors are still just one click away. If a website visitor isn’t convinced of credibility, they will undoubtedly move on to another site.

The best ways to establish credibility and convince visitors, your potential customers, that your expertise is valuable:

• Provide your credentials. This will establish you as an authority in the market.

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Posted in business advice, potential customers, web content, web copy, web traffic | Comments

Does this hit too close to home?

Monday, February 25th, 2008

In our most recent e-newsletter, I discussed a real person/friend who wasn’t interested in negotiating, bartering or lowering his prices with potential customers. I received a few VERY HEATED negative responses to this and wondered what you think? (BTW, none of the responders were our actual clients.)

Here is the inspirational info verbatim:

When my dear friend I.R., a business owner, has a potential customer attempt to negotiate pricing, this is what he tells the individual:

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Posted in bartering, negotiating, potential customers | Comments