Archive for the ‘process of business writing’ Category

Writing a Call to Action that Gets Results

Monday, December 8th, 2008

When you are writing marketing material, the right call to action can make all the difference.

No matter what you are selling, your call to action should be as specific as possible and written for your audience. Your goal is to motivate them to buy what you’re selling.

Know what you want them to do
You have to know what you want your customers to do to get the results you expect. Do you want them to download a free report? Buy something? Visit your website? Make sure that your intentions are clear.

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Posted in Internet Marketing, allison nazarian, call to action, marketing, marketing copy, process of business writing | Comments

Use Bullet Points for Readable Copy

Saturday, December 6th, 2008

Bullet points are an important technique often used in strong copywriting — they help increase readability and add impact.

Bullet points are typically used to draw attention to important information within headlines and sub headlines. Instead of presenting the information in long, dense paragraphs that make it hard to pick out important facts, bullet points are often short phrases used to list features so that they stand out.

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Posted in bullet use in web copy, copywriting, process of business writing, web content, web copy | Comments