There are plenty of “hypers” out there selling a “miracle” pill, weight-loss machine, slicer/dicer, you name it.

But just take the time to look closely at the next 20 or so ads, articles and web pages you see and you’ll very likely realize that most companies play it safe in terms of promising vs. over-promising.

Why? Simply because the smart and successful organizations want your business and your repeat business – and they want you to tell your friends to do business with them as well.