Archive for the ‘selling’ Category

Being correct enough when writing to sell

Thursday, September 10th, 2009

In the last post, Back to school brings me back to basics, I discussed the importance of putting aside some time to re-read and re-learn past teachings in our particular areas of expertise. And since my area is copywriting and marketing, I tend to focus on the core fundamentals of writing to sell.

The interesting thing about the fundamentals of writing to sell is that they sometimes conflict with the standard fundamentals of writing (the grammar and punctuation rules) that we have all learned throughout the years.

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Posted in content marketing, copywriting, selling, writing business content, writing optimized web content | Comments

How to use embedded commands in your copywriting

Sunday, January 11th, 2009

Web copywriting is expected to get your readers to respond to your call to action. Whether you want them to call your business, subscribe to your newsletter or buy your product or service, you need to find a way to generate a response. Using embedded commands in your copywriting can help. You can casually write a sentence that motivates your readers to take the action you want by using some very effective psychological tactics.

Using presuppositions

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Posted in allison nazarian, book marketing, call to action, copywriting, copywriting with commands, selling | Comments

Keyword researching tips

Tuesday, January 6th, 2009

Keyword research and selection is an important part of SEO copywriting. While keywords/phrases shouldn’t be so important that you miss out on writing copy that interests and engages your readers, optimizing your copy using thorough keyword research does have its benefits.

1) Find a keyword selection tool

A keyword selection tool will help you find the best keyword selections for a specific word or phrase. Enter a word or phrase in the search engine and it will bring up several of the most popular keyword/phrase results to choose from. Overture, Word Tracker and Keyword Discovery are popular keyword tracking tools.

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Posted in search engine marketing, selling, seo, seo copywriting, web copy, writing for the web, writing web copy | Comments

To Be A Blogger, You Need To Think Like A Blogger.

Wednesday, September 17th, 2008

1) Monitor industry and trade sites within your industry.

2) Follow the news in your industry. Know what’s happening, what’s considered a trend, what everyone is talking about.

3) Always be on the lookout for blog collaborators, alliances and potential JVs. Other bloggers out there, whether in your industry or a related area, are your best potential partners and sources of ideas and future business.

4) Hang out where your potential customers hang out.

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Posted in blog, blogger, blogging, business writing, marketing, selling, writing for blogs | Comments