Archive for the ‘seo copywriting’ Category

Keyword researching tips

Tuesday, January 6th, 2009

Keyword research and selection is an important part of SEO copywriting. While keywords/phrases shouldn’t be so important that you miss out on writing copy that interests and engages your readers, optimizing your copy using thorough keyword research does have its benefits.

1) Find a keyword selection tool

A keyword selection tool will help you find the best keyword selections for a specific word or phrase. Enter a word or phrase in the search engine and it will bring up several of the most popular keyword/phrase results to choose from. Overture, Word Tracker and Keyword Discovery are popular keyword tracking tools.

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Posted in search engine marketing, selling, seo, seo copywriting, web copy, writing for the web, writing web copy | Comments

What is the most effective book marketing tool?

Wednesday, November 5th, 2008

I recently had the opportunity to spend some time with Yvonne Perry of Writers in the Sky Creative Writing Services and wanted to share some of what we discussed.

What inspired or motivated you to write this new eBook to help authors with online book promotion?

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Posted in Yvonne Perry, allison nazarian, book marketing, nashville writers meetup group, promoting an e-book, search engine marketing, seo, seo copywriting, social media, social network | Comments

You may be driving traffic away from your website

Monday, August 11th, 2008
If you are a small business owner with a web presence, then trying to determine the most effective SEO (search engine optimization) techniques for your small business website is almost ALWAYS a top priority for you.
Whether SEO is something you outsource or do for yourself, it is never easy to understand all the formulas and algorithms that the many search engines use to rank our web pages. One definite to consider, search engines like Google and Yahoo! are probably the best dictionaries in the world as the have their entire index of the web to use for a source of comparison and correction. This goes for grammar and proper writing format as well.

What does this mean for you, the small business owner concerned about your SEO?
It means that you can avoid driving traffic away from your website. Web pages with incorrect spelling, grammar issues, run on sentences and long drawn out paragraphs will not be ranked well.

Search engines will not know what to do them as they won’t compare to the masses of web pages that are well written with correct spelling and grammar.
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Posted in seo, seo copywriting, small business, web copy, web traffic | Comments

Same-old, same-old: Web writing mistakes we see over…and over…and over

Tuesday, July 1st, 2008

Mistake # 1: No-no Navigation

Navigation, in fact, must be so easy that visitors to your site shouldn’t even have to think about it. Your website navigation should immediately let someone know:

  • Where they are,

  • Where they’ve been,

  • Where they can go next,

  • How to get in touch with you, and

  • Where the home page is.

Mistake # 2: Putting existing print on your website.

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Posted in business writing, seo copywriting, web content, writing for the web | Comments

Content, The Key To A Successful Marketing Strategy (Part 2 of 2)

Monday, June 9th, 2008

In the last post, we talked about how a successful marketing strategy is centered on content. Determining exactly what content to focus on is 100% dependent upon your target audience.

A few questions to ask yourself before mobilizing your next marketing plan,

  1. Who is my target audience and ideal client?

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Posted in information marketing, marketing, seo copywriting, web content | Comments

When The Google Gods Smile Down On You

Thursday, March 20th, 2008

Just a few years ago, SEO copywriting wasn’t something anyone even knew they were looking for. As far as Get It In Writing, this certainly wasn’t something we even knew we could (or should) offer.

But all that has changed. Now, I would say that 1 or 2 out of every 3 inquiries we get is SEO-related, from web copywriting to blog ghostwriting to SEO articles to optimized press releases. And understandably – I mean, who isn’t trying to crack the Google code and catapult themselves and their business to the top of the search engine pages??

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Posted in business writing, copywriting, seo, seo copywriting, small business | Comments

SEO defined

Wednesday, March 19th, 2008

Chances are if you are reading this you have heard of SEO. You may even know that the letters SEO stand for Search Engine Optimization. More likely than not, however, you aren’t 100 percent sure what exactly SEO is.

SEO is a means, actually an expertise and an entire industry based around, getting high rankings in search engines such as Google and Yahoo! so that potential customers searching for your products or services are more likely to find you, visit your website and, it follows, purchase what you are selling.

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Posted in optimized press release, seo, seo copywriting | Comments

Thank you for letting me share this amazing SEO copywriting success

Wednesday, February 27th, 2008

I am floored by an amazing success my client, Larry Zerner, a Los Angeles Entertainment Attorney, experienced this week. Along with Teri Tucker, a great web designer from T&I Grafix , we created a new site at http://www.zernerlaw.com/

Larry’s goal, like so many others out there, was to raise his search engine rankings, Google in particular. [This is what is referred to as "organic" or "natural" search engine rankings, as opposed to "paid inclusion" which includes Pay Per Click (PPC).] As a solo practitioner, Larry wanted to maximize his web presence (who among us doesn’t?). What we want and what we may get aren’t always the same, right?

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Posted in copywriting, seo, seo copywriting | Comments