Archive for the ‘social network’ Category
Wednesday, March 11th, 2009
You know where you want to take your business. And you also know that Social Media, when used correctly and efficiently, is one of the best ways to get there. But it’s possible that you – and your business – are missing is the #1 most important tool in your marketing and social media plan.
And that tool is COPYWRITING. (By the way, you don’t have to be a copywriter to write good copy. But you do have to write good copy to succeed in the social media realm.)
Posted in Craig Cannings , copywriting kingdom , social media , social network , vaclassroom , web content , writing optimized web content | View comments
Tuesday, February 10th, 2009
Session 2: MaryPat Kavanaugh, The Queen of Connections
Social Media — each site has its own game, like a playground w/different rules
Re-purpose same content into: Audio, video & transcript — appeals to all types of learners
Share, share and share and it will come back to you
Create good profile to attract good people
When you are attracting the right people in social media/networking, you are repelling the wrong people
If you’re not clear about what you’re doing/looking for, social media will be a distraction
Your target JV partners are your Target Peers, not your Target Market
Be very clear about the type of people you want to connect with
Facebook = Your own internal search engine – you can connect w/anyone you want to connect with
Facebook best place to start to build your business
Blogs #1, YouTube close 2nd as social networking platforms per Google/Alexa
KLT Factor: We do business with those we Know Like & Trust
Social networking allows us to build relationships at warp speed
Community: As humans, we want to feel part of something
Social media: connections + information
Web 2.0 is the conversational component of the Internet
Win-win-win — for you, for me and for our collective audience
Common denominator in success = relationships
Learn more about MaryPat Kavanaugh at here.
Posted in Internet Marketing , MaryPat Kavanaugh , allison nazarian , networking , online marketing , online networking , social media , social network | View comments
Tuesday, February 10th, 2009
Session 1: Dave Evans, Author of Social Media Marketing An Hour A Day
Amazing example of integration of social media into marketing is The Brooklyn Musuem
Listening is for everyone, we can all be better listeners
Make sure social media is OK in your industry — regulatory issues matter!
When starting social media program, look @ biz objectives & audience. Sounds obvious, but many overlook this
When starting social media program, determine if you can handle someone who doesn’t like you
Look at all social media measurement platforms/techniques & find what makes sense for you
Your gut as a marketer is hugely powerful
Social media is “really really measurable”
In terms of metrics, Social Media IS very measurable,
Game changer for social media = Consideration Phase
To start in social media: Just start by listening
Social media is more realistic, viewing our attention as limited resource
Tradional media = interruptions, Social media = conversation, Do they work together?
Social media +marketing: mutually exclusive? No
Better term: Social Media-based Marketing
Is there a key to getting social media right? Yes: Disclosure & Transparency
Coming out of the purchase funnel is an actual experience that drives a conversation
Learn more about Dave Evans at http://www.ReadThis.com
Don’t miss out on this amazing teleseminar.
Posted in Dave Evans , Internet Marketing , allison nazarian , online marketing , social media , social network | View comments
Wednesday, November 5th, 2008
I recently had the opportunity to spend some time with Yvonne Perry of Writers in the Sky Creative Writing Services and wanted to share some of what we discussed.
What inspired or motivated you to write this new eBook to help authors with online book promotion?
Posted in Yvonne Perry , allison nazarian , book marketing , nashville writers meetup group , promoting an e-book , search engine marketing , seo , seo copywriting , social media , social network | View comments
Monday, September 22nd, 2008
This was an excellent, concise article on Social Media that I think could not have come at a better time. Thank you to author Aaron Kahlow for permission to reprint it.
Attend any marketing conference today and you’re sure to hear lots of excited talk about social media. And for good reason–social media presents unprecedented opportunities to extend your brand’s reach, build customer loyalty and generate revenue–at minimal cost.
Posted in Internet Marketing , facebook , internet traffic , linked-in , social media , social network | View comments
