Session 6: Sydni Craig-Hart, Four Simple Steps to Information Products That Make You Money
- Your target market has more than one problem — has many problems
- Use lower prices products as lead generators
- Use PostItNotes to document your system – becomes Table of Contents and chapters of your product
- Look at yourself not w/professional title but as a PROBLEM SOLVER
- Step 1 for creating info product that sells: identify market
- Information products trump the ‘trading dollars for services’ model
- An information product is a packaged learning system
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)






