Archive for the ‘Sydni Craig-Hart’ Category

Session 6 with Sydni Craig-Hart, Do It Yourself Marketing Teleseminar Series Wrap-Up

Thursday, February 19th, 2009

Session 6: Sydni Craig-Hart, Four Simple Steps to Information Products That Make You Money

  • Your target market has more than one problem — has many problems
  • Use lower prices products as lead generators
  • Use PostItNotes to document your system – becomes Table of Contents and chapters of your product
  • Look at yourself not w/professional title but as a PROBLEM SOLVER
  • Step 1 for creating info product that sells: identify market
  • Information products trump the ‘trading dollars for services’ model
  • An information product is a packaged learning system

(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)

Want 16 hours of marketing training for $6/hr?

Wednesday, December 17th, 2008

Welcome to the 2009 Do-It-Yourself Marketing Telseminar Series.

Beginning in January, once every month of 2009 (as well as once a quarter as a special bonus) I will be interviewing some of the world’s top experts on the latest tips, tools and trends of marketing, sales, P.R., advertising and social media, all with one goal: To give you high quality, actionable information that will put money in your pocket .