I was recently interviewed by Mary H. Ruth at the Virtual Assistant Forums and wanted to share it here at The Copywriting Store.

So please take a look at it here. You will learn a bit more about me and my copywriting business.

I’d love to hear your thoughts, questions and comments.

Session 8: Linda Claire Puig, Newsletters: Why They’re Critical—Especially Today—and How to Do Them EASILY!

• Newsletters position you as expert, preferred provider — not all for selling
• A good newsletter adds value to people’s lives
• TARKET = Target Market
• E-zines need to be sent more often than print version
• YOU are a big part of your newsletter — don’t hide yourself or your personality
• You can write personal info – and then link it to the professional info in your newsletter

You may already think (rightly so) that content is what drives your future sales and current visibility and sales inquiries. You may also think (not so rightly) that you need to have a lot of content to push your marketing efforts, you can’t reuse past material.

But the truth is that you can. Consider it a means of recycling, saving the Earth one article at a time. If you can reuse a soda can, you can reuse a business article. So why not contribute to the “greening” of marketing content?

I wanted to share with all of you a really cool project I am a part of.

As part of an amazing group of 10 Internet entrepreneurs and experts we’re calling the Platinum Team, I am gearing up to participate in a joint venture (JV) launch.

Here’s what makes this effort different: We have all agreed to share our special insights, skills, talents, expertise, knowledge and wisdom with all who desire to learn more about marketing, selling, Internet businesses (and more) for FREE.

A noticeable shift in marketing campaigns and strategies is taking place at this very moment.

Across the globe, more and more businesses are shifting their focus from print marketing campaigns to online media strategies.

The reasons for this significant shift are actually quite clear. According to InternetWorldStats.com, more than 238 million North Americans utilize the Internet today. That is more than half of the continent’s population.