OK, so now you know what SEO is. Of course, I am biased but I believe (actually I know) that good SEO copywriting will increase traffic to your website.

Maybe not today or tomorrow, but it will happen. As the Internet grows it is becoming more difficult businesses to establish an online presence without good SEO, the copywriting, the meta tags, the whole package. SEO is not a one-shot thing, either; it takes time, effort and is ongoing. Many business owners opt to outsource SEO copywriting for this very reason.

I get asked all the time: “How do you write a press release that gets picked up by the press?”

Now I am not a PR expert per se nor is Get It In Writing a PR firm, but I personally come from a journalism background and that, in combination with our copywriting prowess (?), makes for a very newsy, meaty and interesting release. (And don’t even trust anyone who guarantees you anything – there is just no guarantee here.)

I recently received an e-mail from “D,” an aspiring copywriter looking for some guidance in the field. I was flattered that, after perusing the Get It In Writing website, he reached out with some questions.

I am big on mentoring and guiding others in business in any possible way I can. I didn’t receive much in this particular department as I was making my way (it’s possible I didn’t take the time or chance to seek it out, either) and so I am doubly interested in doing my small part.

To make the Google cut, your copy needs to be:

Relevant: to the topic, to your customers, to the search engine. Google wants to see that you are actually writing about what you say you are writing about.

Updated: if the last time you revised a web page or site was 2004, it’s not new or up-to-date. Google likes recency.

More quality than quantity: It’s not about making sure that your page or article has XX number of words or XX% if keywords. It’s about using the words you know you need to have in a way that is consistent, relevant, well-written and logical.