Archive for the ‘Web 2.0’ Category

Don’t even think about writing for the web

Wednesday, October 7th, 2009

So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking.

What websites really need is better copy. And I don’t say that because I’m a writer.

The sad truth is that – in very general terms – the quality of web writing and copy is mediocre at best. I’m not calling for elegant prose. What I’m saying is that what your website reveals – in clear, well-placed words – influences what people think of you, your product, your company.

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Posted in Web 2.0, active writing, allison nazarian, web content, web copy, web projects, website content, writing, writing business content, writing for the web, writing optimized web content, writing web copy | Comments

Content creation flaws

Friday, October 2nd, 2009

So I have been doing some research over the past month in preparation for a new site I will be launching. And I hate to have to say it, but there are A LOT of bad websites out there. (No I will not featuring any in particular!).

What I am going to do though is share some big time NOs NOs in case any of you are in the midst of a project or considering a site revamp.

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Posted in Web 2.0, web content, web projects, website content, writing for the web, writing optimized web content, writing web copy | Comments

The next frontier in Web 2.0?

Monday, August 20th, 2007

I recently read an article about something being called “e-venge.” Basically, we all have the power to say, well, anything about any one person or any entity and then blast it, via the WWW/Internet/online world, to just about every human in the world.

Scary? I think so!

Just as we can use this power for good, it can also be used for not-so-good. Burned by an ex? Mad at your boss? Looking to bury your competition? No problem…just tell the world that they’re jerks, unfair, cheaters, nasty, whatever floats your boat.

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Posted in Web 2.0, e-venge, web content | Comments

Interesting..and scary

Sunday, July 22nd, 2007

The world of Web 2.0 is exciting, open and ever-changing. It can also be dangerous. Consider this: a new term, coined by SEOMoz.org writer/user randfish. In it, he coins the phrase Social Media Poisoning.

In this new world, anyone can say anything about anyone else and often with little verification or fact-checking.

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Posted in Web 2.0, social media, social media poisoning, web content | Comments

What does the world of Web 2.0 mean for your business?

Thursday, June 14th, 2007

You may have heard the phrase ‘Web 2.0,’ the so-called second-generation phase of the Internet.

This is the phase where most of us now know the Internet exists, most of us have access to it and most of us have mastered the basics (e.g., browsing, searching, seeking information). When it comes to business and marketing in terms of Web 2.0, now it’s time for a more sophisticated, targeted approach to what we do and why. In the world of the online, everyone is asking about setting up, maintaining and looking for everyone else’s blogs, e-newsletters, web copy and “e” everything else from My Space pages to articles to press kits.

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Posted in Internet Marketing, Web 2.0, small business | Comments