Even with the best product, incredibly well written web copy and a killer position on the search engines, your competitors are still just one click away. If a website visitor isn’t convinced of credibility, they will undoubtedly move on to another site.
The best ways to establish credibility and convince visitors, your potential customers, that your expertise is valuable:
• Provide your credentials. This will establish you as an authority in the market.
Mistake # 1: No-no Navigation
Navigation, in fact, must be so easy that visitors to your site shouldn’t even have to think about it. Your website navigation should immediately let someone know:
Mistake # 2: Putting existing print on your website.
You have a website. You love your website. You might have the best site around, but chances are it’s not enough. It needs to be part of an active, dynamic and constantly-growing online marketing presence that is your business.
In the last post, we talked about how a successful marketing strategy is centered on content. Determining exactly what content to focus on is 100% dependent upon your target audience.
A few questions to ask yourself before mobilizing your next marketing plan,
I recently read an article about something being called “e-venge.” Basically, we all have the power to say, well, anything about any one person or any entity and then blast it, via the WWW/Internet/online world, to just about every human in the world.
Scary? I think so!
Just as we can use this power for good, it can also be used for not-so-good. Burned by an ex? Mad at your boss? Looking to bury your competition? No problem…just tell the world that they’re jerks, unfair, cheaters, nasty, whatever floats your boat.
I recently read an interesting research brief put out by the Center for Media Research that is basically saying that while the need for and consumption levels of new, relevant and real content is expected to increase exponentially over the next few years, the sources for and production of this content is not expected to increase at a similar pace.
In other words: the need for content is increasing like crazy but the production of this content is not increasing like crazy. So…the demand for copywriters, marketers and others who produce content (written, audio, video, etc.) will continue to increase signficantly into the forseeable future.
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