Archive for the ‘web copy’ Category

Don’t even think about writing for the web

Wednesday, October 7th, 2009

So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking.

What websites really need is better copy. And I don’t say that because I’m a writer.

The sad truth is that – in very general terms – the quality of web writing and copy is mediocre at best. I’m not calling for elegant prose. What I’m saying is that what your website reveals – in clear, well-placed words – influences what people think of you, your product, your company.

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Posted in Web 2.0, active writing, allison nazarian, web content, web copy, web projects, website content, writing, writing business content, writing for the web, writing optimized web content, writing web copy | Comments

Keyword researching tips

Tuesday, January 6th, 2009

Keyword research and selection is an important part of SEO copywriting. While keywords/phrases shouldn’t be so important that you miss out on writing copy that interests and engages your readers, optimizing your copy using thorough keyword research does have its benefits.

1) Find a keyword selection tool

A keyword selection tool will help you find the best keyword selections for a specific word or phrase. Enter a word or phrase in the search engine and it will bring up several of the most popular keyword/phrase results to choose from. Overture, Word Tracker and Keyword Discovery are popular keyword tracking tools.

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Posted in search engine marketing, selling, seo, seo copywriting, web copy, writing for the web, writing web copy | Comments

Use Bullet Points for Readable Copy

Saturday, December 6th, 2008

Bullet points are an important technique often used in strong copywriting — they help increase readability and add impact.

Bullet points are typically used to draw attention to important information within headlines and sub headlines. Instead of presenting the information in long, dense paragraphs that make it hard to pick out important facts, bullet points are often short phrases used to list features so that they stand out.

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Posted in bullet use in web copy, copywriting, process of business writing, web content, web copy | Comments

Content Marketing

Wednesday, September 24th, 2008

Recently, Patsi Krakoff of The Blog Squad, interviewed me on the topic of content marketing. She compiled an overview of our time together and did a great job of showcasing the highlights.

Although she asked many great questions, I believe this one was especially meaningful:

What advice would you give to others in your profession about using content for marketing?

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Posted in blog content, business writing, content marketing, web content, web copy, writing | Comments

You may be driving traffic away from your website

Monday, August 11th, 2008
If you are a small business owner with a web presence, then trying to determine the most effective SEO (search engine optimization) techniques for your small business website is almost ALWAYS a top priority for you.
Whether SEO is something you outsource or do for yourself, it is never easy to understand all the formulas and algorithms that the many search engines use to rank our web pages. One definite to consider, search engines like Google and Yahoo! are probably the best dictionaries in the world as the have their entire index of the web to use for a source of comparison and correction. This goes for grammar and proper writing format as well.

What does this mean for you, the small business owner concerned about your SEO?
It means that you can avoid driving traffic away from your website. Web pages with incorrect spelling, grammar issues, run on sentences and long drawn out paragraphs will not be ranked well.

Search engines will not know what to do them as they won’t compare to the masses of web pages that are well written with correct spelling and grammar.
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Posted in seo, seo copywriting, small business, web copy, web traffic | Comments

Establishing Credibility, A Must In On-line Marketing

Saturday, July 12th, 2008

Even with the best product, incredibly well written web copy and a killer position on the search engines, your competitors are still just one click away. If a website visitor isn’t convinced of credibility, they will undoubtedly move on to another site.

The best ways to establish credibility and convince visitors, your potential customers, that your expertise is valuable:

• Provide your credentials. This will establish you as an authority in the market.

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Posted in business advice, potential customers, web content, web copy, web traffic | Comments

Understanding Key Words

Friday, February 15th, 2008

Everyone wants to be at the top of Google and Yahoo! listings but so few seem to understand that you don’t just magically appear there! SEO copywriting is not what I would call a mystery, but I am convinced that it is something that most people do NOT do well (sorry…).

It is SO important for marketers and writers writing, editing or developing online copy to truly understand what keywords are, what they do, what they need to do and how to use them effectively.

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Posted in Internet Marketing, blog, online marketing, web copy, writing for the web | Comments

Want your web copy to crash and burn?

Thursday, June 28th, 2007

If you answered yes, be sure to follow these five tips:

1. Senseless navigation. Your website navigation should immediately let you know:
Where you are,
Where you have been,
Where you can go next and
Where the home page is.

Navigation, in fact, must be so easy that visitors to your site should not even have to think about it. Some mistakes include dissimilar types of navigation on the same site, poorly worded links so your visitor has no clue about where he or she will end up and confusing links or no links back to the home page.

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Posted in copywriting, web content, web copy, writing for the web | Comments