Archive for the ‘web traffic’ Category

You may be driving traffic away from your website

Monday, August 11th, 2008
If you are a small business owner with a web presence, then trying to determine the most effective SEO (search engine optimization) techniques for your small business website is almost ALWAYS a top priority for you.
Whether SEO is something you outsource or do for yourself, it is never easy to understand all the formulas and algorithms that the many search engines use to rank our web pages. One definite to consider, search engines like Google and Yahoo! are probably the best dictionaries in the world as the have their entire index of the web to use for a source of comparison and correction. This goes for grammar and proper writing format as well.

What does this mean for you, the small business owner concerned about your SEO?
It means that you can avoid driving traffic away from your website. Web pages with incorrect spelling, grammar issues, run on sentences and long drawn out paragraphs will not be ranked well.

Search engines will not know what to do them as they won’t compare to the masses of web pages that are well written with correct spelling and grammar.
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Posted in seo, seo copywriting, small business, web copy, web traffic | Comments

What’s a tagline and does yours make the grade (and the sale)?

Friday, August 8th, 2008

A tagline may very well be the single most important ad you will write about your business.

Taglines are simple, memorable, succinct phrases or slogans, usually no more than seven words, that are associated with your business. Taglines tell the world what your business does, what you promise, what you provide and how you are different.

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Posted in Billboards, business building, business writing, tagline, tagline for your business, web traffic, writing a tagline, writing for the web | Comments

Establishing Credibility, A Must In On-line Marketing

Saturday, July 12th, 2008

Even with the best product, incredibly well written web copy and a killer position on the search engines, your competitors are still just one click away. If a website visitor isn’t convinced of credibility, they will undoubtedly move on to another site.

The best ways to establish credibility and convince visitors, your potential customers, that your expertise is valuable:

• Provide your credentials. This will establish you as an authority in the market.

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Posted in business advice, potential customers, web content, web copy, web traffic | Comments

Beyond Your Website

Saturday, June 14th, 2008

You have a website. You love your website. You might have the best site around, but chances are it’s not enough. It needs to be part of an active, dynamic and constantly-growing online marketing presence that is your business.

  • Blog: Blogging, or writing articles on your website, can help give readers a sense that you’re an expert in your field. Writing about relevant industry news, new products or anything you think will help customers stay informed can really boost you as a reliable resource (and bring in new business, of course).

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Posted in business writing, web content, web projects, web traffic | Comments

Social media marketing defined

Wednesday, March 5th, 2008

Whether you know it or not, social media marketing (SMM) is everywhere. You may even already do it and not even know.

While there aren’t a lot of specific SMM definitions floating around the web, Wikipedia sums it up as a “form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks …”

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Posted in Internet Marketing, Wikipedia, online marketing, social media, web traffic | Comments

Tips for Picking a Web Host That Rocks

Sunday, September 9th, 2007

By guest blogger Mitch Keeler

For any web-based project you have, the first thing you need before project planning, before even copywriting, is a place to host it.

Now there are millions of choices out there of hundreds of types of hosting. How can you keep away from the snake oil salesman and find the right web host for you?

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Posted in web hosting, web projects, web traffic | Comments

Top 3 Sins of Blogging

Tuesday, August 21st, 2007

Since blogging seems to be the Get It In Writing theme of the week (see the Wall Street Journal article featuring Allison Nazarian and Get It In Writing!), here are my Top 3 Sins of Blogging:

  1. Getting too personal. Yes, blogging is a shorter, more casual way of communicating to your subscribers, customers and prospects. Yes, your blog can be a place where you discuss life, your kids and your weekend BUT don’t go crazy. I don’t read marketing blogs to learn about Joe Marketing’s drinking escapades or child’s toilet-training experiences. You can always maintain a personal blog for these areas – your business blog just isn’t for them.
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Posted in blog, blogging, web traffic | Comments