So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking.
What websites really need is better copy. And I don’t say that because I’m a writer.
The sad truth is that – in very general terms – the quality of web writing and copy is mediocre at best. I’m not calling for elegant prose. What I’m saying is that what your website reveals – in clear, well-placed words – influences what people think of you, your product, your company.
So I have been doing some research over the past month in preparation for a new site I will be launching. And I hate to have to say it, but there are A LOT of bad websites out there. (No I will not featuring any in particular!).
What I am going to do though is share some big time NOs NOs in case any of you are in the midst of a project or considering a site revamp.
In the last post, Back to school brings me back to basics, I discussed the importance of putting aside some time to re-read and re-learn past teachings in our particular areas of expertise. And since my area is copywriting and marketing, I tend to focus on the core fundamentals of writing to sell.
The interesting thing about the fundamentals of writing to sell is that they sometimes conflict with the standard fundamentals of writing (the grammar and punctuation rules) that we have all learned throughout the years.
You know where you want to take your business. And you also know that Social Media, when used correctly and efficiently, is one of the best ways to get there. But it’s possible that you – and your business – are missing is the #1 most important tool in your marketing and social media plan.
And that tool is COPYWRITING.(By the way, you don’t have to be a copywriter to write good copy. But you do have to write good copy to succeed in the social media realm.)
Do you want to get your target audience’s attention?
Then you’ve got to give them the information they’re looking for and get it ranked well on the web so that they can find it.
You can have the best copy in the world, but if it isn’t indexed by the search engines, your readers won’t find it. Providing readers with optimized web copy that engages them with valuable content will keep them coming back for more.
So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking. 
So I have been doing some research over the past month in preparation for a new site I will be launching. And I hate to have to say it, but there are A LOT of bad websites out there. (No I will not featuring any in particular!). 
