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Where To Find Topics For Writing Blog Posts That Offer Readers Value
A business blog is a great marketing tool to boost your business, but blogging does take a little creative thought. Where do you find topics for great blog posts that will interest your target audience?
No time, money or interest in hiring a copywriter? You’ve come to the right place!
The Problem with Hiring Cheap Copywriting Services: You may be tempted to follow the lead of many small business owners and hire cheap copywriters from online bidding websites to produce your marketing material.
Big-time marketing on a small-time budget
If an iffy economy and a tight fist at the top are telling you that every dollar needs to work harder, not to worry. There are creative ways to stretch your marketing budget to reach a wider audience at lower cost, and they’re right at your fingertips.
How to create content for a web site
Frankly no one knows exactly how many total web sites exist, because they’re springing up at warp speed. And rightfully so. Many of them are quite good and – needless to say – we’ve all become dependent on the Internet. But how many of us really know how to create content for a web site?
The sad truth is that a large number of web sites need better content. In general terms, the quality of web site content out there is mediocre. And more importantly, web site content reveals a lot about you, your product and your company…so how can you allow it to be “just” acceptable?
Want your web copy to crash and burn?
Just about all of us – from our grandmothers to our kids — have become dependent on the Internet. There are sites out there in cyberspace that address just about anything imaginable – so many in fact that if you started counting them now – as if that were even possible – you’d probably would never reach the final number, because so many more are springing up daily.
Many of these sites are excellent and do precisely what they’re meant to do. But the sad fact is that a large number of websites leave lots of room for improvement.
Seven Questions to Ask Before Hiring a Copywriter
Finding quality writers is no easy task. As with hiring any employee or contractor, be sure to get the facts first. Ask these questions, and you’re sure to find a talented, hard-working and dependable writer with whom you can build a productive relationship.
1.
What exactly am I looking for? Before you begin your search for a writer, make sure to make a rough draft of your needs. Do you need a marketing writer, who produces brochures and other promotional collateral? Do you need a technical writer – or maybe a generalist?
Ask to see work samples. Professional writers are quite skilled (otherwise they’d be in a different profession), but they may not have the experience to handle the specific assignment for which you need assistance.
e-Zines Not Ideal For All Clients – Copywriting Guru Asks If e-Zines Are More Than Just ‘Inbox White Noise’
The South Florida-based marketing communications expert finds herself advising many clients lately on when e-zines (also known as ‘e-newsletters’) makes sense — and when or if it just creates the dreaded disconnect by adding to Inbox clutter.
In an industry with a low-tech audience, e-zines will not make sense because of the readership’s limited e-mail access during business hours. Nazarian knows of a manufacturing company with 2,000 distributors, most of whom either don’t have e-mail accounts or share e-mail accounts with up to 10 others in a small office. On the flip side, these same distributors work with architects, who are tech-savvy and enjoy getting their information via the e-zine channel.
