Magic words that make the sale.
Whether you are trying to attract leads or convert those leads into sales, what you say and how you say it will significantly affect your bottom line.
A highly trained copywriter can increase the results of any project that involves words. Of course, a highly trained copywriter can be quite costly per job –and sometimes they ask for royalties as well.
Let´s face it: No one knows your business as well as you do. No one knows the challenges and issues your customers are facing as well as you do. You have the knowledge and The Copywriting Store can give you the tools to make the sale. If you are just getting started with copywriting or in business, we recommend our Do-It-Yourself Copywriting digital book. If you are ready to take your copywriting to the next level we recommend 52 Insider Copywriting and Marketing Secrets.
All of our products carry a 30-day money back guarantee so click here and take a peek inside our store.
I was recently interviewed by Mary H. Ruth at the Virtual Assistant Forums and wanted to share it here at The Copywriting Store.
So please take a look at it here. You will learn a bit more about me and my copywriting business.
I’d love to hear your thoughts, questions and comments.
As consultants, coaches, authors, or entrepreneurs, we are all in the same boat. We understand that having a clear and effective action plan for how to use social media can truly make the difference in gaining effective clients and contracts for our business.
I can tell you from my first-hand experience that Twitter can be and is a transformational tool for your business. I have made more connections and built more relationships in a very short time through Twitter than I would have through years of the “old-school” means of networking.
And I think it is very important to note that not all of these connections resulted in an immediate paying client.
In the last post, Back to school brings me back to basics, I discussed the importance of putting aside some time to re-read and re-learn past teachings in our particular areas of expertise. And since my area is copywriting and marketing, I tend to focus on the core fundamentals of writing to sell.
The interesting thing about the fundamentals of writing to sell is that they sometimes conflict with the standard fundamentals of writing (the grammar and punctuation rules) that we have all learned throughout the years.
Tomorrow is September 1st and the “back to school” messages are everywhere. Here in Florida, many of the schools resume in mid-August, so my kids have been back in the groove for a couple of weeks now. And the homework they have been brining home looks very much like it did last Spring; similar exercises, math problems etc. Their teachers have them going back to the basics, re-doing, re-reading, so that they can refresh their skills and further develop them.
There is no room in marketing copy for words like may, maybe, hope, wish, try, could and perhaps.
Why? Because words like that sell possibilities and people don’t buy possibilities.
It is therefore essential to ensure that your marketing copy is written affirmatively.
Whether it is a sales page, video script or on-line brochure, your potential customer needs to be informed of the benefits. They want to KNOW with CONFIDENCE and TRUST that your product or service is going to work for them. And it is your job as the copywriter to instill this confidence in them, to compel them to pull out their credit card and buy.
I recently wrote a guest blog for UnderstandingMarketing.com and wanted to share it here at The Copywriting Store.
So please take a look at Psst….What’s Your Tagline?
I’d love to hear your thoughts, questions and comments.
You see it everywhere on-line, we all do.
A business has an amazing product, incredibly well written sales copy and a killer position on the search engines, but something about the website appears to be incomplete, almost shady if you will.
Why? Because often websites lack credibility!
And I bring this up because while most of the posts here at The Copywriting Store are focused on crafting good copy and a good message, it’s all for nothing if your target audience doesn’t feel you’re a credible source.
As a copywriter, “Feel your market’s pain” could (and should) be a mantra.
What are your market’s pain points? Whether you are writing for your own business or for a client, everything about copywriting is based on seeing things from the client’s perspective.
It’s not about what you have to advertise. That’s secondary. The client is looking for a solution. If someone wants to have the latest sports car, and his motivation is power or reward for a job well done, then these are the pain points.
New Release
Get Your Copy Today
Includes: (2) Bonuses
valued at $100
8 Copywriting Secrets
Guaranteed To Grow Your Business + bonus e-newsletter
We will NEVER rent, sell or trade your name and e-mail address. Guaranteed!
The Wall Street Journal
INC Magazine
WomenEntrepreneur.com
Christian Science Monitor
Fortune Small Business
