| In The Media | Press Releases | News & Information |
Fortune Small Business
It’s all about presentation
“You always have to remember that you are trying to sell something. The book can look beautiful, and the writing can be great, but always keep in mind that you are in business to sell your services.”
Read full publication from Fortune Small Business
The Wall Street Journal
Blog it and they may come
A few months after launching a blog early last year, Get It In Writing
Inc. started seeing traffic to its Web site soar.
Today the small marketing-copywriting firm in Boca Raton, Fla., draws
as many as 150,000 unique visitors a month to its site, compared with an
average of only 100 before the blog, which features advice and trends on
marketing and resides within the company’s Web site.
Read full publication from The Wall Street Journal
Inc. Magazine
We want cash up front. Getting customers to prepay
The Company: Get It In Writing, Boca Raton, FL
The Problem: Allison Nazarian was spending too much time on collections and not enough building her business.
Read full publication from Inc. Magazine
The Christian Science Monitor
Meet the fake Steve Jobs…and several other satirists blogging in the guise of famous CEOs as interest in
captains of industry grows.
The funny thing is that some CEOs don’t actually write their own blogs at all. Ghostwritten blogs are a growing
trend in the corporate world.
“Everybody thinks they need one now,” says Allison Nazarian, founder of Get It in Writing, a ghostwriting service, “but nobody has the time.” There are rules, she adds. Ms. Nazarian only writes “informational, corporate type blogs,” she says, and will not masquerade as someone else. Just recently, she turned down an offer from a highprofile female executive, known for her parenting and homemaking tips, who wanted a first-person blog – but didn’t have the time. “That violates the rule that readers have with bloggers,” says Nazarian, “which is that you know who’s behind the words.”
Read full publication from Christian Science Monitor
WomenEntrepreneur.com
Optimizing Your Online Press Release
Thanks to the internet, small-business owners can now get the kind of visibility that was previously only available to large companies. And one important tool that’ll help you achieve that goal is the online press relelase.
All press releases should include news: New information about your company, a new product launch, or a new service. And they should never be blatant sales pitches.
Read full publication from WomenEntrepreneur.com
Ragan’s Media Relations
Should you ghostwrite a blog for the CEO?
Depending on who you talk to, “ghost blogging” is either a big fraud that will blow up in your organization’s face, or a smart communications strategy that allows you to join the blogosphere. Whichever side of the argument you fall on, rest assured that organizations that rely on ghost blogging are still in the closet about the practice..
