Time for me to be honest, I sometimes get hung up on what to blog about for my own business. I think it is something that many business professionals struggle with. In an attempt to come up with something unique, fresh and thought-provoking, the feature topic is often times over analyzed.
We all know that most people read blogs because they are looking for tips, opinions, or answers to a problem they are up against. They want to read something that is written by someone that has experience and passion about the topic.
This double-whammy headline does two things: it asks a question, and it creates curiosity. As a copywriter, you’re probably thinking, “Of course I don’t throw my best copy away. My best copy goes to my clients for their websites and promotional materials. Why would anyone throw away their best copy?” 
