In the last post we discussed the importance of market research and appealing to your target market (not yourself) when crafting a sales message.
So once you do the research and gather the essential information about your market’s “hot buttons” (pain points), how do you bring your message together?
Again, do not forget that IT IS ALWAYS ABOUT YOUR MARKET not about you or even the product or service you are selling.
One of the greatest weapons in a copywriter’s arsenal is, somewhat appropriately, bullets. Bullet points break up copy, get your point across succinctly, and are easier for readers to understand. They’re the time-stressed reader’s saving grace, which means they’re critical when you’re writing for a web audience whose attention span is somewhat less than that of your average squirrel.
In the last few posts we discussed the use of action words and perfect headlines in your copywriting.
You know, action oriented, not BORING copywriting.
And in my opinion, John Carlton couldn’t have said it better.
I would love to hear your thoughts.
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