Over the last two weeks, I have emphasized the importance of focusing on your target marketing, what they have for hot buttons and pain points and how your copy needs to be centered on the solutions they need.
So once you have gone through the pre-writing process (with thorough research) and you embark on the act of writing marketing copy, I have a tip for you. It involves passive and active sentence structure, something you likely haven’t even given a thought.
Do you ever wonder where an idea starts and how some grow while others never take root and die a fast (or slow) death?
Even if you think you have the greatest idea (or greatest product or service for that matter), it means nothing unless its intended audience thinks the same.
As consultants, coaches, authors, or entrepreneurs, we are all in the same boat. We understand that having a clear and effective action plan for how to use social media can truly make the difference in gaining effective clients and contracts for our business.
I can tell you from my first-hand experience that Twitter can be and is a transformational tool for your business. I have made more connections and built more relationships in a very short time through Twitter than I would have through years of the “old-school” means of networking.
And I think it is very important to note that not all of these connections resulted in an immediate paying client.
In the last post, Back to school brings me back to basics, I discussed the importance of putting aside some time to re-read and re-learn past teachings in our particular areas of expertise. And since my area is copywriting and marketing, I tend to focus on the core fundamentals of writing to sell.
The interesting thing about the fundamentals of writing to sell is that they sometimes conflict with the standard fundamentals of writing (the grammar and punctuation rules) that we have all learned throughout the years.
You see it everywhere on-line, we all do.
A business has an amazing product, incredibly well written sales copy and a killer position on the search engines, but something about the website appears to be incomplete, almost shady if you will.
Why? Because often websites lack credibility!
And I bring this up because while most of the posts here at The Copywriting Store are focused on crafting good copy and a good message, it’s all for nothing if your target audience doesn’t feel you’re a credible source.
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INC Magazine
WomenEntrepreneur.com
Christian Science Monitor
Fortune Small Business
