Try this exercise to jazz up your writing with some action verbs. Go through your copy and pick out every instance you’ve used the word “is” or some variation (will be, was, were, etc). Now rework the sentence so that you can use a more compelling verb in the place of each of those “to be” verbs.
Posts Tagged ‘persuasive copywriting techniques’
Putting Verbs Into Action
Tuesday, April 14th, 2009Using the Upside down Pyramid Technique in Copywriting
Saturday, April 4th, 2009Remember learning about the upside down triangle, or inverted triangle, in high school? Well, it turns out that it also comes in handy as a copywriting technique for your business. When developing your copy, keep the upside down triangle in mind. It helps you grab your audience’s attention right away so you don’t lose them before getting to the point. Make sure to answer the questions, who what, when, where and why.
The triangle’s base contains the most important information
Using Persuasive Techniques in Your Copywriting
Tuesday, March 24th, 2009Learning to use persuasive techniques in your copywriting will help you convince your readers to see the benefits of buying your product or service. It’s not about manipulation. Your copy should convince them to purchase from you by making an offer they can’t refuse. Create a win-win situation. Here are a few techniques you can use:
Address any objections
