As a copywriter, “Feel your market’s pain” could (and should) be a mantra.

What are your market’s pain points? Whether you are writing for your own business or for a client, everything about copywriting is based on seeing things from the client’s perspective.

It’s not about what you have to advertise. That’s secondary. The client is looking for a solution. If someone wants to have the latest sports car, and his motivation is power or reward for a job well done, then these are the pain points.