So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking.

What websites really need is better copy. And I don’t say that because I’m a writer.

The sad truth is that – in very general terms – the quality of web writing and copy is mediocre at best. I’m not calling for elegant prose. What I’m saying is that what your website reveals – in clear, well-placed words – influences what people think of you, your product, your company.