In the last post, Back to school brings me back to basics, I discussed the importance of putting aside some time to re-read and re-learn past teachings in our particular areas of expertise. And since my area is copywriting and marketing, I tend to focus on the core fundamentals of writing to sell.

The interesting thing about the fundamentals of writing to sell is that they sometimes conflict with the standard fundamentals of writing (the grammar and punctuation rules) that we have all learned throughout the years.